It has been over 50 years since the founder, Mr. Othello Benedetti, registered Italasia trading Company Limited in Thailand market in November 1962 and the gateway to Italy was opened ever since. Italasia Company Limited has extended the service line to make product availability possible for hotel & restaurant industry which has placed trust and loyalty on our expertise.

Mr. Chakrit Benedetti, the Managing Director of Italasia Group, said that as the 3th generation of the Benedetti family it has been a great pleasure to expand the family business in Thailand to meet the demands of our loyal and new customers. Currently, Italasia Group products range from wine (imported from Italy, France, Chile, USA and etc.), spirits (including grappa, vodka, tequila, absinthe, gin, rum, cognac, calvados, cachaca, vermouth, brandy, whisky and etc.), sake (imported from Japan), San Benedetto, ILLY coffee, monin, bakery and food equipment’s.

Mr. Chakrit Benedetti, the Managing Director of Italasia Group, further said that Italasia Group provides service throughout Thailand, from Chang Mai in the North to Phuket in the South. However due to the increase demands of our customers in the eastern seaboard of Thailand, Italasia Group decide to open a new branch in Thailand, which is located in Pattaya. Italasia Group Pattaya will be the first branch in the eastern-seaboard for our company. The reason Italasia Group decide to choose Pattaya as the key branch for the eastern-seaboard is because of our strong customers base in Pattaya, as many hospitality business, night clubs and private individuals’ in Pattaya highly demand and purchase our products. Pattaya is a rising market that our company believes to have a bright future, as it is the gateway for business in the ASEAN region, which only will expand in the near future.

Mr. Pasit Akrasirirattanakun, the Beverage Innovation Manage of Italasia Group, said that he was delighted with the high number of customers that came to the grand opening of our new brand in Pattaya. Many customers have order our service for many years, but due to us not having a branch in Pattaya, they needed to wait a long time for the products to be transported from Bangkok. Our customers our truly delighted that Italasia Group will now be able to provide service much more efficient, as they express their excitement at our grand opening today. At the event we also provided cocktails service like Hendry Tonic and wine testing for our customers to try out our new products. Overall we are looking forward to work together with our business partners in Pattaya to provide long lasting service that benefits everyone.